Interpreting WWW statistics
http://www.ario.ch/etc/webstats.html

Why web usage statistics are (worse than) meaningless
http://www.goldmark.org/netrants/webstats/

Newspapers Big On Print-To-Web Ads
http://www.editorandpublisher.com/editorandpublisher/headlines/article_display.jsp?vnu_content_id=1459520

News Sites Repeat Mistakes Of the Past
http://www.editorandpublisher.com/editorandpublisher/features_columns/article_display.jsp?vnu_content_id=1461161